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For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

• Sales Rank: #1483079 in Books
• Published on: 2011-12-06
• Original language: English
• Number of items: 1
• Dimensions: 9.70" h x 1.20" w x 6.90" l, 2.20 pounds
• Binding: Hardcover
• 468 pages

Review
This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future
Philip Kotler, Northwestern University and Nancy R. Lee
Social Marketing Services, Inc

(Philip Kotler and Nancy R. Lee 2011-10-07)

This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future
Philip Kotler, Northwestern University and Nancy R. Lee
Social Marketing Services, Inc

About the Author
Kathryn joined the Institute for Social Marketing (formerly the�Centre�for Social Marketing at the University of Strathclyde) in 2001. She has extensive experience in designing literature searches and conducting evidence-based reviews on a variety of public health and social topics. Over the past few years she has co-authored systematic and other evidence-based reviews for a range of funders on the effects of food promotion to children; the impact of alcohol marketing on young people; initiatives to�change�attitudes, knowledge and behaviour; young people and smoking; and initiatives to encourage individuals to use the outdoor environment for physical activity.

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Filled with detailed explanations, captivating illustrations, and entertaining trivia, this clearly written, lively, and uniquely-designed book is a first-of-its-kind introduction to the world of the Theatre, from the box office to backstage, and beyond. From one side of the book, the reader enters via the front door, where the people and activities of the “front of house” can be examined. From the book’s other side, the reader enters the “Stage Door,” where the behind-the-scenes world of the “Back of house” is revealed.

In exploring this visually-inviting “theatre of the mind,” readers encounter the people, places, occupations, and equipment of the theatre world, and have the opportunity to investigate them all. From the box office and the Usher Staff to the Dressing Rooms and the Backstage doorman, the reader may wander at will within this one-of-a-kind world, discovering the wonders of theatre all along the way.

• Sales Rank: #748132 in Books
• Brand: Brand: Disney Editions
• Published on: 2007-11-27
• Released on: 2007-11-27
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .0" w x 9.00" l, 1.98 pounds
• Binding: Hardcover
• 128 pages

Features

• Great book!

About the Author
Thomas Schumacher has spent the past 18 years with The Walt Disney Company setting new standards of excellence in film, television, and theatre. Having spent much of his tenure as president of Feature Animation and Walt Disney Television Animation, he now serves as president of the Buena Vista Theatrical Group. Along with former Walt Disney Studios chairman Peter Schneider, he produced the world premiere of the Broadway musicalThe Lion King, which garnered six Tony Awards, including Best Musical. His other productions includeAida,Beauty and the Beast,Tarzan, and the upcoming Broadway adaptation of Mary Poppins. Jeff Kurtti is the author of more than a dozen books and scores of magazine articles, a writer-director of award-winning documentaries, and a respected public speaker, host, and panel moderator. He is currently the Creative Director of The Walt Disney Family Library (a project of The Walt Disney Family Foundation), and is considered one of the leading authorities on The Walt Disney Company and its history.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excellent, introductory book for theatre-buffs
By Charles J. Gessner
If you've ever gone to a Broadway style production of any type of show (Disney or not), you'll love this book. From stage design to costumes, tickets to lighting, it's all covered in this book in a very fun style. Part of the book is like an exploration itself. There are pop-up's, sample theatre tickets, and a lot more which make this book a great introduction to the world of Broadway.

0 of 0 people found the following review helpful.
Great for Kids
By C. Dolphin
This book gives a great introduction to theatre production for kids - grades 4-5 and up. The author uses productions with which children might be familiar - Lion King and Mary Poppins among others - to illustrate the technical aspects of putting a show together. As a former professor of theatre, I would highly recommend it for kids who are already interseted in the theatre.

6 of 7 people found the following review helpful.
A wonderful, magical book - the best ever!
By Maria-elena Baker
This is hands down one of the best books on theatre every written. The presentation is amazing, the photos are beautiful and the little bits and pieces of "hands on" theatre items are incredible.
This book is NOT just for children (but aren't we all?), and I wish that it had been around YEARS ago. I just sent out 5 for Christmas presents and know that it is going to make a of smiles, "oh & awes", and "WOWs".

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[E576.Ebook] Download PDF The Mitochondrion in Aging and Disease, Volume 127 (Progress in Molecular Biology and Translational Science)From Academic Press

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Mitochondria, the "power plants" of eukaryotic cells, are best known for the generation of adenosine triphosphate (ATP), the universal cellular "energy currency" of the cell, and the synthesis of different essential components. Mitochondrial dysfunction is known to lead to various degenerative disorders, disease, and aging. The Mitochondrion in Aging and Disease works to unravel the processes leading to mitochondrial impairments and of pathways involved in mitochondrial quality control and their impact on health and aging will be addressed.

• Reviews current topics of interest
• Written by experts in the field

• Sales Rank: #4489072 in Books
• Published on: 2014-09-11
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.25" w x .75" l, .0 pounds
• Binding: Hardcover
• 290 pages

About the Author
Professor Heinz D. Osiewacz leads the group on Molecular Developmental Biology at the Goethe University in Frankfurt/ Main, Germany. He has a long-standing experience in the field of experimental gerontology. For his work on molecular mechanisms of ageing he received in 1985, together with Profs. K. Esser, U. K�ck, U. Stahl and P. Tudzynski the Sandoz Prize of Gerontology by the International Association of Gerontology and in 2001 the Rene-Schubert Prize for Gerontology by the German Society of Gerontology. From 1990-1994 he was head of the department Molecular Biology of Ageing Processes at the German Cancer Research Center (DKFZ), Heidelberg, Germany. Since 1994 he is Professor at the University of Frankfurt. He edited (co-edited) five books, is co-author of one book, and published over 140 peer-reviewed research and review articles, respectively. H.D. Osiewacz is in the editorial board of Biogerontology, Current Genetics, Eukaryotic Cell Experimental Gerontology, Mechanisms of Ageing and Development, Microbial Cell. He was the coordinator of an integrated project of the European Commission on the role of mitochondria in conserved mechanisms of ageing (Acronym: MiMage). He participated in various EC projects and coordinated a national project of the German Federal Ministry for Education and Research (BMBF) on systems biology, mitochondria and aging (GerontoMitoSys).
The scientific work of his research group in the field of ageing research is devoted to unravel the molecular network of pathways controlling ageing in the fungal ageing model Podospora anserina. In particular, mitochondrial/nuclear interactions (cross talk), mitochondrial DNA instabilities and mtDNA repair, respiration, retrograde signalling, ROS generation and scavenging, apoptosis, mitochondrial dynamics, protein quality control, and autophagy are investigated at the genetic, biochemical, cytological, and physiological level. A central issue of the research is the analysis of long-lived mutants and of specific transgenic strains to raise functional and mechanistic data.

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[T607.Ebook] Download Optimality Conditions in Convex Optimization: A Finite-Dimensional View, by Anulekha Dhara, Joydeep Dutta

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Optimality Conditions in Convex Optimization explores an important and central issue in the field of convex optimization: optimality conditions. It brings together the most important and recent results in this area that have been scattered in the literature―notably in the area of convex analysis―essential in developing many of the important results in this book, and not usually found in conventional texts. Unlike other books on convex optimization, which usually discuss algorithms along with some basic theory, the sole focus of this book is on fundamental and advanced convex optimization theory.

Although many results presented in the book can also be proved in infinite dimensions, the authors focus on finite dimensions to allow for much deeper results and a better understanding of the structures involved in a convex optimization problem. They address semi-infinite optimization problems; approximate solution concepts of convex optimization problems; and some classes of non-convex problems which can be studied using the tools of convex analysis. They include examples wherever needed, provide details of major results, and discuss proofs of the main results.

• Sales Rank: #7005711 in Books
• Published on: 2011-10-17
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 6.50" w x 1.00" l, 1.65 pounds
• Binding: Hardcover
• 444 pages

Review

"It discusses a number of major approaches to the subject, bringing together many results from the past thirty-five years into one handy volume. … Researchers in variational analysis should find this book to be a useful reference; for those new to convex optimization, it provides a very accessible entry point to the field. I have begun recommending it to graduate students who would like to learn about convex subdifferential calculus. … a valuable book, a most welcome addition to the optimization theory literature."
―Doug Ward, Mathematical Reviews, January 2013

About the Author

Anulekha Dhara earned her Ph.d. in IIT Delhi and subsequently moved to IIT Kanpur for her post-doctoral studies. Currently, she is a post-doctoral fellow in Mathematics at the University of Avignon, France. Her main area of interest is optimization theory.

Joydeep Dutta is an Associate Professor of Mathematics at the Indian Institute of Technology, (IIT) Kanpur. His main area of interest is optimization theory and applications.

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Tiny palm-sized pin looms are making a comeback. Here is the perfect book to get started with this intriguing weaving technique.

• Sales Rank: #273351 in eBooks
• Published on: 2014-06-15
• Released on: 2016-02-11
• Format: Kindle eBook

Most helpful customer reviews

31 of 32 people found the following review helpful.
Don't Let the Projects Put You Off
By Suzanne Jubenville
Other reviewers have mentioned that the aesthetics of the projects in Pin Loom Weaving have a down-home, country handmade look. Some people love this look; others find it off-putting. If you are one for whom the projects are not your cup of tea, this book can still be very useful to you. If you own a Weave-It, Zoom Loom, or any other brand of vintage or modern pin loom, Pin Loom Weaving has all the information you need to create lovely finished projects. Even if you don't own one of these looms, Pin Loom Weaving has templates for you to make your own. I appreciated the fact that the book gave lots of room to finishing techniques and the different ways to join squares. The only quibble I have with Pin Loom Weaving is that it deals ONLY with patterned pin looms, and leaves out evenly-spaced pin looms (such as those that are continuously woven on the diagonal and potholder looms). However, the finishing and joining techniques in Pin Loom Weaving can be easily adapted for any type of small pin loom. I recently used the book as a reference when joining woven squares that I made on a 7 inch square diagonal weave loom. It's a handy book with lots of information; enough to get you started on making projects that suit you and your own aesthetic.

65 of 70 people found the following review helpful.
Not what I was hoping for
By AuntieDepression
Like the author, who is a specialist in tiny hand looms like the iconic Weave-It and the new Zoom Loom, I love the simplicity and speed with which you can turn out woven fabric modules on these portable weaving tools. So I looked forward to a book that would explore the possibilities of combining the finished squares into creative, beautiful and modern items. This, unfortunately, is not that book. It begins very well, with detailed instructions for making pin looms in different dimensions, and with clearly-illustrated directions for warping and weaving. The chapter on various ways to connect the woven modules (which the author insists on calling "weavies," a term I find unbearably cutesy) is really excellent -- better than anything I've seen on the subject. My major disappointment was with the 40 projects (I didn't count but that's what the cover says) that comprise the bulk of the book. To my eye, they have a 1950's bazaar-table aesthetic, ranging from the obvious (sew four squares together for a dishcloth) to out-and-out kitsch. Pastel baby blankies and baby-name banners abound. Some scrappy-looking bags. Many stuffed toys including a family of "Amish" dolls and a barnyard of ducks, pigs, cows, cats and dogs. "Home dec" and gift items of the sort that often end up in yard sales. (Maybe I am a design snob, but really, a woven and stuffed cactus plant?) There is one concept, however, with great potential: using woven squares to design larger pieces in the manner of Amish quilts. I wish she had developed this idea further, with more interesting colors than the ever-present pastels. And I'd still love to see a pin loom weaving book with a 21st Century feeling.

26 of 26 people found the following review helpful.
Good reference book
By Luv 2 Reed
I am happy I bought the book even though the projects in the book are not my style. I knew this before I bought the book after getting a look online. My style is Craft as Art not the craftsy down home ducks and chickens.

I didn't purchase the book as a how to for craftsy items. I purchased the book for the possibilities that these looms offer and there are lots of possibilities shown in this book. It's okay that I don't like the given project blanket. The book tells me how to make it and I can substitute my own yarn. Or I can use the pattern as a template and go my own way.

The author gives clear warping instructions and I want to warp my little loom right now. I'm enthusiastic after looking at the book and know that I can refer back to it for instructions on how I can put my squares together to make the project that I want. Now I have the information in one place rather than in bunches of little brochures and leaflets that I've collected over the years.

Thank you for writing this!

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• Sales Rank: #4665273 in Books
• Published on: 2014-04-21
• Original language: English
• Number of items: 1
• Dimensions: 10.95" h x .95" w x 8.58" l, .0 pounds
• Binding: Misc. Supplies

About the Author
Tom Carson, "Esquire"'s National Magazine Award-winning "Screen" columnist, has written on pop culture and politics for the" Village Voice, LA Weekly, "and "Rolling Stone", among others. He lives in Arlington, Virginia.

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